An Easy Way To Transform a Mission Statement Into Work Objectives

205iDeas Africa
3 min readApr 19, 2021

“A personal mission statement is a statement that defines your values, who you are on how you define success”. That is an excerpt from the last post which you can get here. As you can see, that is a pointer to the personal benefit you tend to get by having a personal mission statement. Does not only influence your business but also helps in building who you are and how you define success.

In this post, I will be sharing with you what Work Objectives are and how you can turn your Mission Statements into Work Objectives.

Work objectives are multi-dimensional in nature. A Business is established and it exists to achieve multiple objectives but your work objectives should be in line with your company’s mission and its strategy — which describes how the company seeks to fulfil its mission. Strategies can change from time to time and are usually broken down further into specific objectives for the company as a whole and for various departments.

People enter into business and stay in business because they want to earn money, social power bill and prestige, the joy of achievement and other goals.

Generally, the profit motive is considered to be the primary objective of the business. But profit-making is not the sole or only objective of a business. Every business enterprise has to lay down its multiple objectives to justify its existence.

Important Objectives of Business

  1. Profitability — This is one of the most important objectives of the business. We normally set up a business to achieve profits for its owner or shareholders. But, does it mean that business should somehow, by hook or crook, earn the profit? Our answer is no; it should earn profit by working under rules and regulations or by following ethical practices.
  2. Growth — Another important objective of business is to achieve growth. The growth should be in terms of an increase in profit, revenue, capacity, number of employees and employee prosperity, etc.
  3. Stability — Stability means continuity of business. An enterprise or business should achieve stability in terms of customer satisfaction, creditworthiness, employee satisfaction etc. A stable organization can easily handle changing dynamics of markets.
  4. Efficiency — An efficient or aggressive working environment. A business should always try to achieve the best in its field. Efficiency is considered in terms of labour productivity, energy consumption, quality control etc.
  5. Survival — A business should have the capability to survive market jolts or shocks. A business should be there with a vision of long-term existence.

Turning Your Mission Statements into a Set of Work Objectives

Your objectives as a manager should contribute to the organisation’s mission. Therefore you need to understand your company’s mission, current strategy and departmental objectives and ensure that you align your objectives to those of the department and the company as a whole.

For example,

Company A’s mission statement is to provide unforgettable learning experiences to their clients by offering excellent customer service and innovative tours tailored to their client’s needs. Knowing this, Jane — an employee can think about how she fits into this mission and how the outputs that she is responsible for can help drive the company towards this mission. Based on the company’s mission statement, Jane’s role at the company is to: “understand the client’s needs and streamline the operations to ensure that the customers enjoy their tour experience every time”

Based on role, her key outcomes include:

  • To improve the efficiency of bookings so that the operators understand client needs without lots of back and forth
  • To improve driver and guide training so that they have all the information they need to give the clients an amazing tour experience.

You can now see that you can easily transform your mission statement into work objectives, all you needed was just someone to show you. It is also very important for you to read Why Your Business Needs a Mission Statement? for you to know how to write a mission statement if you don’t have any idea on how to or you need to learn new things about your mission statement.

You can also read other interesting posts on the Goal Setting Series here.




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