Kemi Adetiba: An Icon in Cinematography

205iDeas Africa
3 min readApr 23, 2021

Who is Kemi Adetiba?

Kemi Adetiba is a Nigerian filmmaker, television director, and music video director, whose works have appeared on Channel O, MTV Base, Soundcity TV, BET and Netflix. Kemi Adetiba’s charming and endearing personality attracts people to her. The multi-talented lady has been able to build a niche for herself in a male-dominated industry.

Background

Kemi was born in Lagos on the 8th of January, 1980, she started her journey into the media as a young child where she headlined two national television commercials for the detergent brand OMO, toeing the path of her father, Dele Adetiba. Her mother Mayen Adetiba, an engineer and actor, is the first female civil engineer to be elected into the Executive Committee of the Nigerian Society of Engineers. Kemi Adetiba is from Ekiti state but the Efik blood still runs in her veins as her mother is an Efik. She is an alumna of Atlantic Hall High School in Nigeria. Kemi has a law degree from the University of Lagos, Akoka, and was called to bar after one year at the Nigeria Law School

Professional Career

Kemi started out professionally as a radio presenter with Rhythm 93.7 FM, where she became the voice behind two nationally syndicated hit shows: Soul’d Out and Sunday at the Seaside. Adetiba started anonymously posting personal remixes online on various applications such as Spotify and Soundcloud under the username and tag ‘Hule’.

Kemi Adetiba began to make a transition from being a voice on the radio to being a face on television by producing and presenting several shows on Mnet, which includes Studio 53, Temptation Nigeria which she presented alongside Ikponmwosa Osakioduwa. Kemi was also a presenter on Soundcity TV and hosted Maltina Dance All for three consecutive seasons.

After years of success being in front of the camera, Adetiba enrolled into the New York Film Academy to learn the ropes about being behind the cameras and today, her bodies of work as a director are spread across the African continent and beyond its borders. Kemi Adetiba’s short film Across a Bloodied Ocean was screened at the 2009 Pan African Film Festival and National Black Arts Festival.

On 8 September 2016, Kemi Adetiba’s first feature film “The Wedding Party” (a Nigerian Rom-com film) premiered opening night, at the Toronto International Film Festival (TIFF), as the opening film of the City-to-City Spotlight.

In 2017 she was presenting the show “King Women” where she interviewed her mother Mayen Adetiba. Other former “King Women” included Chigul, Taiwo Ajai-Lycett, TY Bello and Tara Durotoye.

Awards

Some of the awards her works have won include Best Female Video for the song “Ekundayo” by TY Bello at the Soundcity TV Music Video Awards, Best Female Video for the song “Today na Today” by Omawumi at the 2010 Nigeria Entertainment Awards. Adetiba’s most recent works are music video direction of Waje’s “Onye” which features Tiwa Savage, Olamide’s “Anifowose”, “Sitting on the Throne” and Bez’s R&B single “Say”.

Kemi was nominated for Best Music Video Director of the Year at The Headies 2014. She won the City People Entertainment Award for Best Music Video Director Of The Year (2015) and an HNWOTY Award for Woman of the Year in Film and Television (2017).

(Sources: Wikipedia.com and Entrepreneurs.ng)

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